Our Follow-up Program establishes an ongoing
dialogue with individuals in your seminar funnel
funnel who haven’t scheduled an appointment
yet. The campaign content is designed to address
and overcome potential hurdles preventing their
conversion.

"...stay top of mind with people
all year long."

The initial postcard for responders who failed to
appear, thanks them for their interest in your
seminar, acknowledges they missed the seminar
and its valuable content, and displays a call-to-action
to schedule a one-on-one appointment for more
information.

For those who attended but did not book an
appointment, their initial postcard will thank them
for their attendance, reiterate the core message of
the seminar, and request they reach out for a
one-on-appointment for any questions they may
have.

After the Follow-up Program drip campaign is
launched, it continues monthly for the next 12
months.